Brown is Back: How to Style the Colour of the Year with Elegance and Decadence
- Kate Lewis
- Feb 25
- 3 min read
Every year, the world of fashion and design eagerly awaits the announcement of the Pantone Colour of the Year—a shade that sets the tone for trends across industries. In 2025, that colour is none other than Brown. Often associated with warmth, earthiness, and stability, brown is making a powerful comeback, proving that it can be just as luxurious and chic as classic black or deep navy.
If you think brown is too simple or old-fashioned, think again! This year’s take on brown is rich, indulgent, and full of personality—perfect for elevating your wardrobe. Here’s how you can incorporate this versatile hue into your personal style and make it look absolutely decadent.
The Power of Brown: Why It’s the Ultimate Luxury Colour
Brown is no longer just a neutral backdrop; it’s a statement. The fashion world is embracing deep chocolates, warm caramels, and rich coffee tones that evoke a sense of depth and sophistication. Think of the finest leather goods, dark roasted espresso, and velvety cocoa—all symbols of indulgence and opulence.
The beauty of brown lies in its versatility. It pairs beautifully with gold, cream, rust, and even jewel tones like emerald and sapphire, making it easy to style across different seasons and occasions.
How to Wear Brown with Style and Confidence
1. Luxe Monochrome: The Power of Head-to-Toe Brown
One of the most striking ways to wear brown is monochromatically. It doesn't need to be complicated! Dressing in a single shade from head to toe creates a streamlined, elongated silhouette that exudes elegance.
A dark chocolate coat layered over a caramel-hued turtleneck and dark chocolate tonal trousers creates an effortlessly chic look.
Pairing different textures—like suede, cashmere, and leather—adds depth and keeps the look from feeling flat.
Finish with gold accessories for a touch of glamour.
2. Statement Pieces: Let Brown Take the Spotlight
If you're new to wearing brown, start with a statement piece and build around it.
A rich, chocolate long line coat adds glam ( and it doesn't matter if you're petite.)
A caramel-coloured silk blouse pairs beautifully with dark denim for a sophisticated, casual look.
Opt for chocolate-brown wide-leg trousers and pair them with a soft white short for an elegant contrast.
3. The Perfect Pairings: Colours that Elevate Brown
While brown is stunning on its own, pairing it with the right colours can enhance its richness.
Brown & Gold → For a regal and warm aesthetic. Think brown suede boots with gold jewelry.
Brown & Cream → A timeless, sophisticated combination. A camel coat over a cream sweater is effortlessly chic.
Brown & Jewel Tones → Emerald green, royal blue, and deep burgundy bring out the depth of brown beautifully.
Brown & Black → Yes, you can wear brown and black together! The key is to mix different shades and textures to create contrast.
Accessories Matter: Elevate Your Look with Brown Accents
If you’re not ready to fully commit to brown clothing, accessories are the perfect way to incorporate this trend.
A dark chocolate leather handbag instantly adds warmth to any outfit.
Brown suede boots are an autumn and winter staple, offering a sophisticated alternative to black.
Tortoiseshell sunglasses complement a variety of outfits while nodding to the brown trend.
A caramel silk scarf tied around your handbag or neck is a subtle yet stylish touch.
Final Thoughts: Embrace Brown as Your New Neutral
This year, let brown take centre stage in your wardrobe. Whether you choose a bold monochrome look, a statement piece, or a simple accessory, this rich and decadent shade is a timeless investment.
Brown isn’t just a colour—it’s an attitude. It’s grounded yet luxurious, subtle yet powerful. It’s time to give brown the attention it deserves.
YES YOU CAN wear browns in summer, pair with baby pinks for a softer touch. Don't keep it just for autumn/
How will you style brown this year? Here's some ideas that I recently did for a client for her online. Subtle introductions of brown hues can really add some difference to a wardrobe.
Let me help you find the perfect shade to complement your unique style. 💫
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